# Is premium DNS worth it?

Summary:
This article discusses the significance of premium DNS services for businesses and the value they offer compared to free or basic DNS solutions. It emphasizes the connection between DNS performance and revenue and highlights the factors that make upgrading to premium DNS worthwhile.

There comes a point in an enterprise’s journey where the correlation between Domain Name System (DNS) and revenue becomes paramount. The provision of high-quality applications, services, and content requires a closer focus on DNS connections. Businesses often realize that the free DNS services offered by domain registrars or DIY systems are no longer adequate for their needs. While the shift to a premium DNS provider may come with some initial sticker shock, it’s essential to recognize the value that premium DNS services deliver.

## Paying for business value

Businesses turn to premium DNS services to enhance user experience and maximize revenue. This is particularly crucial for companies undergoing global expansion, as they need to ensure consistent and top-notch service across various locations. Unlike basic DNS services that operate discreetly in the background, premium DNS capabilities are designed to stand out and deliver advanced value.

## Matching price to value

It’s important to acknowledge that DNS comes with a cost, whether it’s through in-house solutions or bundled offerings from registrars. Basic DNS solutions have limitations in terms of performance, reliability, and advanced features such as traffic steering and protection from cyber threats. Premium DNS offerings, however, provide a wide range of enterprise-grade capabilities, which justifies their higher cost.

## Making the leap

While the transition from basic DNS to a premium solution may involve a significant mental adjustment, it signifies a move to a more advanced level of network capabilities. Premium DNS solutions are diverse and cater to specific market verticals and use cases, allowing businesses to select the capabilities that align with their unique requirements.

In conclusion, premium DNS services, such as NS1, offer businesses the ability to address operational risks and strategic limitations associated with basic DNS solutions, enabling them to succeed in new ways. As businesses evolve, premium DNS providers like NS1 can adapt to their changing needs and continue to add value over time.

**FAQ**

**Q: Why should businesses consider premium DNS services?**
A: Premium DNS services offer advanced capabilities that can significantly enhance performance, reliability, and overall user experience, ultimately contributing to revenue growth.

**Q: Are premium DNS services worth the additional cost?**
A: Yes, the value delivered by premium DNS services justifies their cost, especially for businesses with complex network requirements and global operations.

**Q: What distinguishes premium DNS providers from basic offerings?**
A: Premium DNS providers offer enterprise-grade capabilities such as advanced traffic steering, resilience, and customizable features, which are essential for businesses with expanding digital footprints and diverse user bases.

**Q: How can businesses choose the right premium DNS provider?**
A: Businesses should assess their specific needs and seek a premium DNS provider that aligns with their industry vertical, use cases, and evolving network demands.