IBM and Adobe have announced a dynamic partnership aimed at helping brands streamline their content supply chains using generative AI. This collaboration will enable IBM to provide an extensive range of services to meet the evolving needs of the marketing and creative community. Here are three key ways in which IBM iX®, the experience design group within IBM Consulting, will empower Adobe customers to confidently launch campaigns, experiences, and products with precision.

Key Benefits for Clients

1. Content production and digital images: By leveraging Adobe Firefly, brands can enhance content production and gain access to IBM Consulting experts who can assist with the implementation of design and creative generative AI models. This will save time and unlock limitless creative possibilities, allowing brands to focus more on creativity and personalization.
2. End-to-end content workflows: IBM Consulting will assist customers in optimizing the content supply chain and workflow using Adobe’s Workfront technology. This will enable marketing and creative teams to launch effective campaigns more quickly and maximize their impact on the business.
3. Building an enhanced personalized experience: IBM Consulting will integrate Adobe’s AI-accelerated Content Supply Chain solution with each client’s customer data, brand guidelines, and intellectual property. This ensures that highly personalized content aligns with the brand’s consistency and provides the required security for enterprises.

Establishing Guardrails for AI Adoption

When implementing AI models, organizations must establish appropriate guardrails to ensure transparency, trust, and brand consistency. This entails considering generative AI holistically across people, processes, and technology. IBM emphasizes the importance of not just focusing on the technology but also teaching people the necessary AI skills and creating a culture where they feel empowered to ask critical questions about the data.

IBM’s Expertise and Center of Excellence

IBM has a deep understanding of the Adobe technology suite, and the new services offered are built on IBM’s own marketing transformation journey. With over 1,000 consultants specialized in generative AI and a larger AI and analytics practice, IBM is well-equipped to support clients in implementing generative AI across their enterprise. This partnership aims to deliver faster time-to-market, reduced costs, and increased productivity through a seamless content supply chain.

To learn more about the partnership between IBM and Adobe and how it can benefit your organization, reach out to your Adobe or IBM customer success partner.

FAQ

What is generative AI?

Generative AI refers to the use of artificial intelligence algorithms to create new content, such as images, text, or videos, based on existing data. It allows for the automated generation of unique and customizable content.

How can generative AI benefit content supply chains?

Generative AI can help streamline content production, optimize workflows, and personalize customer experiences. It can save time, unlock creative possibilities, and ensure consistent brand messaging.

What role does IBM play in this partnership?

IBM, specifically its experience design group within IBM Consulting called IBM iX®, offers a range of services to Adobe customers to help them implement generative AI in their content supply chains. IBM provides expertise in design, implementation, and integration of AI models.

How can organizations establish guardrails for AI adoption?

Organizations must prioritize transparency, governance, and trust when implementing AI models. They need to ensure that the AI used is transparent and governed, and that the underlying data is free from bias. It is essential to consider the broader impact of AI on people, processes, and technology.

What is the significance of IBM’s Center of Excellence for Generative AI?

IBM’s Center of Excellence for Generative AI is a team of over 1,000 consultants with specialized expertise in generative AI. They offer deep insights and experience from thousands of client engagements, making them a reliable resource for organizations seeking to leverage generative AI in their operations.