Business strategy examples – IBM Blog

2:37 pm
December 22, 2023

**Types of Business Strategies: IBM Blog**

**Summary:**

A successful business strategy is crucial for the effective allocation of resources and the achievement of long-term goals. It is informed by core business objectives, key performance indicators (KPIs), and market position. The article outlines types of business strategies, including broad cost leadership, broad differentiation, focused differentiation, and focused cost leadership, and provides examples of how successful companies have leveraged these strategies. It underscores the importance of agility in business strategy and also notes how emerging technology and social forces are influencing the business landscape and customer experiences, thus requiring organizations to adapt and evolve their strategies.

**Business Strategy Examples:**

**1. Broad Cost Leadership Strategy Example: Walmart**

Sam Walton’s strategy for Walmart focused on lower pricing through finding less expensive suppliers and passing on the savings to customers. This cost leadership strategy, aimed at attracting more customers with lower prices, propelled Walmart to success, making it a prime example of this strategy.

**2. Broad Differentiation Business Strategy Example: Starbucks**

Starbucks differentiated itself by offering a unique, superior product in a cozy cafe setting, unlike its fast food-type competitors. The company’s focus on quality, ethical sourcing, talent management, and personalization has made it a prime example of a successful differentiation strategy.

**3. Focused Differentiation Strategy Example: REI**

REI’s success in focused differentiation strategy is attributed to its business decisions and marketing strategies, which emphasize its ethical and sustainable brand and provide a unique customer experience targeted at a specific group of consumers.

**4. Focused Cost Leadership Strategy Example: Dollar General**

Dollar General’s strategy targets price-conscious rural consumers through small, cost-effective stores with a carefully curated product selection. This focused cost leadership strategy has allowed Dollar General to effectively serve a specific market niche.

**Importance of Agility in Business Strategy:**

The article emphasizes that while the core generic business strategies provide valuable insights, businesses often combine aspects of multiple strategies or pivot as markets and technologies change. Agility and critical thinking are crucial for optimizing business operations and achieving long-term goals.

**IBM’s Role in Business Strategy:**

IBM Consulting offers professional services to help organizations navigate a dynamic and competitive business environment, aligning transformation with business strategy to create a competitive advantage and a clear focus on business impact.

**FAQ:**

**Q: What are some examples of business strategies?**
A: Examples include broad cost leadership (e.g., Walmart), broad differentiation (e.g., Starbucks), focused differentiation (e.g., REI), and focused cost leadership (e.g., Dollar General).

**Q: How can organizations adapt to changing business landscapes?**
A: Organizations can adapt by promoting agility in their business strategies and leveraging emerging technology and social forces to create new customer experiences.

**Q: What services does IBM Consulting offer for business strategy?**
A: IBM Consulting provides professional services to align business transformation with strategy, creating a competitive advantage and focusing on business impact.


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