**The Recording Academy Enhances the Fan Experience at the GRAMMYs® with IBM WatsonX**

The Recording Academy’s mission is to honor excellence in the recording arts and sciences and ensure music remains an indelible part of our culture. As the top recording stars gather at the 66th Annual GRAMMY Awards, IBM’s WatsonX will play a significant role in enhancing the event’s fan experience.

This year, the Recording Academy faced the challenge of creating cultural impact amidst a highly fragmented media landscape. To address this, they partnered with IBM to utilize WatsonX, a generative AI tool, to build a content supply chain. This system aims to streamline content creation by providing insights about the personal lives and achievements of GRAMMY-nominated artists.

Powered by WatsonX, the solution uses a large language model trained on the Recording Academy’s trusted data, including artist biographies, stories from the GRAMMYs website and archives, and brand guidelines. The AI Content Builder dashboard allows the Academy to generate various content types, which can be published on their website or used for social media posts.

Additionally, the Recording Academy leverages WatsonX to intelligently automate social asset creation. The editorial team can quickly create rich assets for platforms like TikTok, Instagram, and Facebook, using approved images and templates.

The digital experience during the GRAMMY Awards show will also be enhanced through an “AI Stories with IBM WatsonX” widget. This widget will provide informative content related to the artists and categories being awarded, allowing fans to engage more deeply with their favorite nominees.

IBM Consulting has played a crucial role in guiding and implementing these AI initiatives while also collaborating closely with the Recording Academy throughout the planning process and the event itself.

IBM’s expertise, combined with WatsonX and the Recording Academy’s digital team, aims to deliver an engaging digital experience to over 5 million music fans worldwide.

WatsonX from IBM accelerates responsible AI workflows and IBM Consulting is equipped to help reimagine AI for businesses.

*Author: Technical Program Director, Sports and Entertainment Partnerships*

#### FAQ

**How does the Recording Academy use WatsonX at the GRAMMYs?**
The Recording Academy leverages WatsonX to create engaging content about GRAMMY-nominated artists, automate social media asset creation, and enhance the digital experience for fans during the event.

**What role does IBM Consulting play in this collaboration?**
IBM Consulting provides expert guidance and implementation support, working closely with the Recording Academy to plan and deploy AI initiatives, as well as collaborating with various stakeholders and teams.

**How does the WatsonX-powered system help the Recording Academy save time?**
The system saves hundreds of hours of research, writing, and production time by providing creative flexibility and easy review of content creation.

**How will the WatsonX-powered AI Stories and widget enhance the fan experience during the GRAMMYs?**
The AI Stories and widget will provide informative and engaging content related to the artists and categories being awarded, allowing fans to deeply engage with their favorite nominees during the awards show.

**How many fans are expected to benefit from the enhanced digital experience at the GRAMMYs?**
The collaboration aims to deliver an engrossing digital experience to more than 5 million music fans worldwide.

**Sources:**
– IBM: https://www.ibm.com/watsonx