Enterprises Embrace Tailored Generative AI Solutions to Drive Innovation and Competitive Advantage

12:40 am
July 15, 2023

As the adoption of artificial intelligence (AI) becomes increasingly prevalent across industries, enterprises are recognizing the need for generative AI solutions that are tailored to their unique needs and built on their own proprietary data. Research conducted by IBM’s Institute for Business Value reveals that 75% of CEOs agree that the organization with the most advanced generative AI has a competitive advantage, and 43% of CEOs report that their enterprises are already using generative AI to inform strategic decisions.

Historically, scaling and operationalizing AI has been a challenge for organizations, with only 54% of AI projects making it from pilot to production on average. However, the emergence of generative AI is changing the game by enabling enterprises to achieve quick gains in productivity and time to value. Generative AI can be applied to various use cases, such as sorting and classifying written input, transforming text into personalized summaries, extracting essential information from unstructured data, and generating code and marketing content.

Key Areas for Enterprise Adoption

There are several key areas where generative AI is particularly relevant and beneficial for enterprises:

Talent Management

HR departments are leveraging generative AI to streamline their workflows and enhance efficiency. By training AI models with company-specific HR data, HR professionals can automate tasks such as creating job postings, summarizing resumes, and providing better insights into policy documents.

Customer Care

Organizations can combine customer data with generative AI to deliver personalized experiences at scale through chatbots and digital assistants. AI-powered call centers can improve service quality and allow human agents to focus on more complex customer needs.

Application Modernization

AI can be used by engineers to generate starter code and playbooks for application modernization and IT operations. This can significantly boost productivity and streamline software development processes.

Considerations for Successful AI Adoption

When implementing AI, enterprises should keep the following factors in mind:

Building Trustworthy AI

Enterprises must ensure that the AI they use for critical decision-making is trustworthy, ethical, and reliable. Trustworthy AI should be explainable, fair, robust, transparent, and prioritize consumer privacy and data rights to foster trust.

Tailored Solutions

The key to differentiation in AI lies in customizing and adapting technology to meet the specific needs and priorities of enterprises and their customers. Foundation models, which can be fine-tuned using an enterprise’s unique data and domain knowledge, provide a significant advantage in this regard.

Governance and Flexibility

AI initiatives should be implemented within an environment that upholds governance, transparency, and ethics. A hybrid multicloud approach enables easier scalability and adoption of new processes and workflows while ensuring compliance with regulatory requirements.

IBM’s Commitment to Empowering Businesses with AI

IBM is dedicated to empowering businesses across industries with AI capabilities. Through IBM Watsonx, an enterprise AI and data platform, organizations can deploy AI solutions seamlessly and efficiently across various environments. Whether enterprises choose open-source models, develop their own, or deploy AI on-premises or in the cloud, IBM is ready to serve as a transformation partner to drive innovation and competitive advantage in the age of AI.


Enterprises are increasingly recognizing the value of generative AI solutions tailored to their unique needs. These solutions, built on an enterprise’s own proprietary data, offer a competitive advantage in the fast-growing AI landscape. Generative AI can be applied to various use cases, including talent management, customer care, and application modernization, allowing enterprises to achieve quick gains in productivity and time to value. To successfully adopt AI, enterprises must prioritize building trustworthy AI, tailoring solutions to their specific needs, and ensuring governance and flexibility in AI environments. IBM is committed to empowering businesses with AI through its enterprise AI and data platform, IBM Watsonx.


What is generative AI?

Generative AI refers to AI models that have been trained to generate new content, such as text, images, or even code, based on patterns learned from existing data.

How can generative AI benefit enterprises?

Generative AI can provide productivity gains and improve decision-making processes in a variety of areas, including talent management, customer care, and application modernization. By automating tasks and generating personalized content, enterprises can streamline workflows, enhance customer experiences, and boost efficiency.

Why is it important for AI solutions to be tailored to enterprises’ unique needs?

Tailoring AI solutions to an enterprise’s specific needs allows for greater customization and optimization. By utilizing an enterprise’s own proprietary data and domain knowledge, the AI models can provide more accurate and tailored insights, leading to better decision-making and improved business outcomes.

What considerations should enterprises keep in mind when adopting AI?

Enterprises should prioritize building trustworthy AI that is explainable, fair, robust, and transparent. They should also ensure that AI solutions are customized to their unique needs and prioritize governance, transparency, and ethics. Additionally, having a flexible AI environment that can adapt to changing demands and regulatory requirements is crucial for successful AI adoption.

How can IBM help enterprises with AI adoption?

IBM offers an enterprise AI and data platform called IBM Watsonx, which provides seamless, efficient, and governed AI deployment across various environments. IBM serves as a transformation partner, offering open and targeted AI solutions for businesses looking to adopt AI and achieve innovation and competitive advantage.


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