Companies Struggle with Turning Digital Transformation into Reality, Experts Say

8:01 pm
September 16, 2023

According to a report by Frost & Sullivan, many organizations are finding it challenging to bridge the gap between their digital transformation aspirations and the actual implementation. Digital transformation has become a top priority for companies as they aim to adapt to new work models, meet customer expectations, increase capacity, manage growth, enhance eCommerce capabilities, and ensure security and compliance. However, most companies are dissatisfied with the level of success they have achieved so far.

Integrating Data to Enhance Customer Interactions and Employee Experiences

Enterprise applications are part of a complex network of systems that generate vast amounts of structured and unstructured data. To extract meaningful insights and enable informed decision-making, organizations can leverage advanced analytics, artificial intelligence (AI), and machine learning (ML). This is particularly important in customer interactions, where merging unstructured data from chat logs, emails, and social media with structured customer data can provide a complete view of the customer and enable truly personalized experiences. Similar integration is also crucial in the supply chain to ensure real-time access to information and communication for employees.

One way to capitalize on new technology is to integrate it seamlessly into the tools employees use daily. By doing so, companies can make it easier for employees to adopt new software and services without disrupting their workflow or having to create new processes.

As companies embrace digital transformation, many are moving their enterprise applications to the cloud. Frost & Sullivan’s research found that IT decision-makers consider cloud migration a critical initiative to achieve their business goals. However, selecting the right cloud solution is essential, and collaboration between IT and line-of-business teams is necessary to find a partner that meets the organization’s needs.

Assisting Companies in Accelerating Business Transformation and Growth

IBM Consulting™ and Microsoft are working together to help companies modernize and optimize their operations using SAP. One successful example is Dublin-based Glen Dimplex, a company that previously had its facilities running separate systems. With the help of IBM Consulting, Glen Dimplex embarked on a digital transformation journey by integrating its business processes and data using SAP S/4HANA. As a result, the company has empowered its employees with real-time insights, leading to better decision-making and improved customer service. OMV, one of Austria’s largest listed industrial companies, is another example of a successful transformation. OMV worked with IBM Consulting to tailor its deployment methodologies for each business unit during its shift to SAP S/4HANA. The company has standardized its processes, reduced IT maintenance costs, and improved efficiency by leveraging SAP solutions in the Azure cloud.

With the right support and guidance, companies can maximize the value of their digital transformation initiatives and turn their aspirations into reality.


What is digital transformation?

Digital transformation refers to the process of incorporating digital technologies into all areas of a business to fundamentally change how it operates and delivers value to customers.

Why do many companies struggle with digital transformation?

Companies often face challenges in implementing digital transformation due to factors such as resistance to change, legacy systems, lack of digital skills, and unclear strategic goals.

How can organizations make their digital transformation efforts successful?

To increase the chances of success, organizations must have a clear digital strategy aligned with their overall business goals, secure leadership support, invest in talent and training, and prioritize agile and iterative approaches to implementation.

What role does cloud technology play in digital transformation?

Cloud technology plays a crucial role in digital transformation by providing scalability, flexibility, and cost savings. It allows companies to access and deploy various digital tools and services more efficiently, enabling innovation and faster time to market.

How can companies integrate advanced technologies, such as AI and ML, into their operations?

To integrate advanced technologies into their operations, companies need to invest in the right infrastructure, data management capabilities, and talent. They should also partner with experts in AI and ML to develop customized solutions that meet their specific needs.


The dream of digital transformation often remains elusive for many companies as they struggle to bridge the gap between their aspirations and reality. However, by integrating data effectively, leveraging advanced technologies, and seeking the right support, organizations can accelerate their transformation efforts and achieve their desired business outcomes.


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