Audi’s Integrated Approach with IBM Planning Analytics for Building Cars in a Changing World

11:10 am
October 3, 2023

Summary: Audi has partnered with IBM to implement Planning Analytics, a comprehensive planning and analytics solution, to address the challenges posed by a changing business landscape. This integrated approach has helped Audi streamline its planning processes, improve decision-making, and enhance efficiency across departments. By leveraging Planning Analytics, Audi has been able to handle complex analyses and planning tasks that previous systems could not accommodate. Audi’s success story highlights the importance of using the right solutions and strategies to navigate the complexities of the automotive industry and drive growth and innovation.

The Challenges of Integrated Planning in a Changing Business Landscape

Audi, a renowned German automobile manufacturer, recognized the need for an integrated planning environment to navigate the volatility, uncertainty, complexity, and ambiguity of the modern business landscape. Factors such as CO2 emissions regulations, the COVID pandemic, driving bans, competition, and internal solutions posed significant challenges to efficient planning. To overcome these hurdles, Audi sought a comprehensive solution that could link data and processes across departments, improve communication, speed up decision-making, and boost efficiency.

Implementing IBM Planning Analytics for Integrated Planning

To address the complexities of integrated planning, Audi turned to IBM Planning Analytics. The adoption of this solution involved a two-phase development and deployment strategy. In the first phase, Audi established the “One Integrated Planning Platform,” creating synergies through a uniform IT governance and support structure. In the second phase, the integrated planning was expanded by incorporating mathematical optimization and machine learning algorithms. Working closely with Audi’s stakeholders, the Integrated Planning Team customized solutions for each department’s planning needs, resulting in improved planning continuity and efficiency.

Managing Complexity with Planning Analytics

The implementation of IBM Planning Analytics has brought considerable improvements and benefits for Audi. The solution’s comprehensive planning capabilities, powered by IBM’s Planning Analytics Workspace (PAW), have enabled Audi to handle more complex analyses and planning tasks that previous systems couldn’t handle. The platform’s intuitive interface, data visualization capabilities, and proactive monitoring have contributed to smooth operations and an enhanced user experience. As Audi continues to expand its use of Planning Analytics, its focus remains on operational excellence by addressing system bugs quickly and reducing user disruption.

Embracing Innovative Change for Business Growth

Audi’s success story serves as an example for organizations facing the challenges of complex planning and decision-making. By embracing flexible and powerful solutions like IBM Planning Analytics, businesses can streamline their processes and drive efficiency and productivity. Audi’s early adoption, clear objectives, and tailored solutions have reshaped their planning and analytics operations, fostering growth and innovation. The journey of Audi encourages other organizations to turn challenges into opportunities and create their own unique narratives of success.


What is IBM Planning Analytics?

IBM Planning Analytics is a comprehensive planning and analytics solution that helps businesses streamline their planning processes, improve decision-making, and enhance efficiency. It offers a unified platform for integrated planning, data analysis, and reporting.

How has Audi benefited from implementing IBM Planning Analytics?

Audi has seen considerable improvements and benefits after implementing IBM Planning Analytics. The solution has enabled Audi to handle more complex analyses and planning tasks, leading to improved efficiency and productivity. The platform’s intuitive interface and data visualization capabilities have enhanced the user experience and contributed to smooth operations.

What challenges did Audi face in integrated planning?

Audi faced challenges such as CO2 emissions regulations, the COVID pandemic, driving bans, competition, and internal solutions in their integrated planning process. These factors created complexity and made planning and decision-making inefficient. Audi sought a comprehensive solution to address these challenges and improve efficiency and communication across departments.

What is the importance of integrated planning in a changing business landscape?

In a changing business landscape marked by volatility, uncertainty, complexity, and ambiguity, integrated planning is essential for successful steering. Integrated planning helps businesses navigate the challenges posed by external factors, make informed decisions, and streamline processes across departments, leading to improved efficiency and productivity.


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