SBINFT Introduces SBINFT Mits, a New NFT Marketing Platform

7:22 am
January 31, 2024

SBINFT, the operator of Japan’s largest NFT marketplace, has unveiled its NFT marketing platform called SBINFT Mits, designed to help individuals and global brands leverage the potential of NFTs in driving their Web3 marketing strategies. The platform was initially announced at the 2023 WebX Summit in Japan last July, and is now available globally, enabling the international community and brands to harness the benefits of NFTs in transitioning their Web2 projects to Web3.

The introduction of SBINFT Mits signifies the company’s commitment to being at the forefront of the NFT information technology revolution. Ko Jangdeok, CEO of SBINFT, expressed that SBINFT Mits is a strategic move in response to the global digital transformation, aligning the company with the monumental shift towards digital collectibles and marketing.

SBINFT Mits to Incentivize Users

SBINFT shifted its focus to blockchain NFTs after partnering with Oasys blockchain in June last year, and rebranded from SmartApp to SBINFT following its association with the Japanese giant SBI group. The platform’s functionalities include event management, NFT analytics tools, minting for NFT collections, and integration with physical merchandise to facilitate mainstream adoption globally. Its open beta, launched in October 2023, has already garnered interest from 37 Japanese brands, including Yucho Brewery, Securitize, and H.I.S.

The platform supports utility NFTs across blockchain games and e-tickets, as well as secondary sales of blue-chip NFT art, photography, and music. Users will be incentivized through a points system, offering rewards for participating in brands’ marketing initiatives.


Frequently Asked Questions (FAQs)

What is SBINFT Mits?

SBINFT Mits is an NFT marketing platform launched by SBINFT, the operator of Japan’s largest NFT marketplace, to assist individuals and global brands in harnessing the power of NFTs for their Web3 marketing strategies.

What functionalities does SBINFT Mits offer?

SBINFT Mits provides functionalities such as event management, NFT analytics tools, minting for NFT collections, and integration with physical merchandise to encourage mainstream adoption globally.

How will users be incentivized on SBINFT Mits?

Users on SBINFT Mits will be incentivized through a points system, offering rewards for participating in brands’ marketing initiatives.

When was the platform launched and what has the response been?

The platform’s open beta was launched in October 2023 and has already attracted interest from 37 Japanese brands, including Yucho Brewery, Securitize, and H.I.S.

What is SBINFT’s vision with SBINFT Mits?

SBINFT aims to be at the forefront of the NFT information technology revolution, aligning with the global digital transformation towards digital collectibles and marketing.



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