Celebrities Sound the Alarm on AI Deep Fake Scams

11:36 am
October 3, 2023
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Artificial intelligence (AI) deep fakes have become a cause for concern among Hollywood celebrities, with Tom Hanks, MrBeast, and Gayle King speaking out against the use of their likeness in these deceptive videos. These celebrities have urged people to be cautious and aware of the issue.

Tom Hanks was the first to discover an AI deep fake of himself and warned his followers on Instagram about the video, clarifying that he had no involvement in it. The video, created to promote a dental plan, fraudulently used Hanks’ image.

Soon after, Gayle King, an American broadcast journalist, shared a similar experience on Instagram where an AI deep fake of her was used to promote a product without her knowledge or endorsement. King alerted her community about the manipulation and advised them not to be fooled.

YouTube personality MrBeast also fell victim to an AI-generated deep fake, which deceived viewers with a scam to win an iPhone 15 Pro. MrBeast took to social media to call out social platforms and raise awareness about the seriousness of the problem.

These instances have sparked concerns among the public about the increasing prevalence of AI deep fakes. While there is currently no official legislation in place to address this issue, the United States is considering regulations specifically targeting political deep fakes in anticipation of the 2024 presidential election.

The entertainment industry, including studios and actors, has been engaging in negotiations regarding the use of AI in future productions. SAG-AFTRA members have included AI as a topic in their ongoing strike, addressing concerns about the ownership and compensation of background performers’ scanned images and likenesses. The strike has yet to reach a resolution.

FAQ

What are AI deep fakes?

AI deep fakes refer to videos or images that are manipulated using artificial intelligence techniques, making them appear realistic but deceptive. These deep fakes can be used to create false scenarios or make individuals appear to say or do things they never actually did.

Why are celebrities concerned about AI deep fakes?

Celebrities are concerned about AI deep fakes because the technology can be used to create fake content that misrepresents them, promotes scams, or spreads false information. It can damage their reputations and deceive their audiences.

Are there any regulations or legislation addressing AI deep fakes?

Currently, there is no specific legislation that addresses AI deep fakes. However, there are discussions among lawmakers, particularly in the United States, about implementing regulations to control political deep fakes. The entertainment industry is also engaged in negotiations regarding the use of AI in productions.

How can individuals protect themselves from AI deep fakes?

Individuals can protect themselves from AI deep fakes by staying vigilant and verifying the authenticity of content. It is important to be cautious when encountering suspicious videos or images that seem out of character for a person or celebrity. Verifying information from reliable sources and fact-checking can help in identifying deep fakes.

What is the impact of AI deep fakes on society?

AI deep fakes have the potential to harm individuals by spreading false information, damaging reputations, and promoting scams. They can also undermine trust in media and lead to increased skepticism regarding the authenticity of content online.

Summary

Tom Hanks, MrBeast, and Gayle King have joined the growing chorus of voices raising concerns about AI deep fakes, which use artificial intelligence techniques to create deceptive videos and images. These celebrities have warned their followers about the existence of deep fakes using their likeness for fraudulent purposes. While regulations specific to AI deep fakes are still being developed, the entertainment industry is actively engaged in negotiations on the use of AI in productions.


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